To nobody’s surprise, the 2015 Super Bowl between the New England Patriots and Seattle Seahawks averaged 114.4 million viewers per minute, becoming the most watched event in American TV history. The real surprise came from the commercials. During the Super Bowl, one expects to laugh at funny advertisements for beer, sports cars, and Doritos. While…

Last week, I attended my first career fair…as an employer. On behalf of Momentum, I shared a table with our sister agency Colangelo & Partners at the Barnard College Spring 2015 Job and Internship Career Fair. As someone who attended career fairs as a student, I recognized the usefulness of these events and wanted to…

1)      Twitter– The “internet’s cocktail party” as Gary Vaynerchuk has noted, is a key tool for listening and engaging with your audience. It’s easy to use the Twitter search feature to join conversations and find useful hashtags. While there are about 300 million tweets published each day, it’s fairly easy to make personal connections using…

Health Perch has created a great article on how to Age Proof Your Brain. See the infographic below:

The 2015 Pearlfinders Global Index is out, identifying potential areas of opportunity in marketing services based on interviews with 10,000 marketing decision-makers spanning all industries. Three results caught my attention: 1. Education is one of 5 sectors where marketers are increasingly targeting female audiences, up 4.7% from the previous year 2. Financial services comes in at #5 in the Top 5 Sectors for PR…

“How do you get an internship?” One of the first questions any young college student asks. However, it is important not just to take any internship, but one that you want and will learn from. As Momentum Communication Group’s intern and an aspiring professional who has held other internships in the past, I’d like to…

November is known for many different things, including Thanksgiving and Veteran’s Day, but it is also Alzheimer’s Awareness Month. Late last month, we began working with the Alzheimer’s Foundation of America (AFA) to launch their #RememberTogether campaign! #RememberTogether is a national public awareness campaign that asks the public to recreate a photo of a favorite…

Momentum Communications Group today won PR Daily’s 2013 Media Relations Award forBest Media Relations Campaign Under $100,000.  The award recognizes Momentum’s work on behalf of the Siemens Foundation and its signature program, the Siemens Competition in Math, Science & Technology. Momentum’s award-winning campaign put a media spotlight on STEM opportunities (science, technology, engineering and math)…