The 2015 Pearlfinders Global Index is out, identifying potential areas of opportunity in marketing services based on interviews with 10,000 marketing decision-makers spanning all industries. Three results caught my attention: 1. Education is one of 5 sectors where marketers are increasingly targeting female audiences, up 4.7% from the previous year 2. Financial services comes in at #5 in the Top 5 Sectors for PR…

“How do you get an internship?” One of the first questions any young college student asks. However, it is important not just to take any internship, but one that you want and will learn from. As Momentum Communication Group’s intern and an aspiring professional who has held other internships in the past, I’d like to…

November is known for many different things, including Thanksgiving and Veteran’s Day, but it is also Alzheimer’s Awareness Month. Late last month, we began working with the Alzheimer’s Foundation of America (AFA) to launch their #RememberTogether campaign! #RememberTogether is a national public awareness campaign that asks the public to recreate a photo of a favorite…

Momentum Communications Group today won PR Daily’s 2013 Media Relations Award forBest Media Relations Campaign Under $100,000.  The award recognizes Momentum’s work on behalf of the Siemens Foundation and its signature program, the Siemens Competition in Math, Science & Technology. Momentum’s award-winning campaign put a media spotlight on STEM opportunities (science, technology, engineering and math)…

Just as an internship can be vital to preparing fresh post grads for their transition to lives as young professionals, internships can offer invaluable experience for students as well. Although the classroom is a wonderful space for learning and personal growth, there’s only so much of both that can be achieved within its confines; that’s where…

How well do you know your spokespeople? Yes, there is always their official bio, but does that really show their best side for media?  What about that pivotal moment that helped determine their career path?  Their goals for the future of their brand or organization?  Over and over, I have found it worthwhile to invest…

Graduating can be terrifying. You’re supposed to go out into the real world, get a job and become a functional member of society? After years of living in hoodies and sweatpants and waking up at 1 p.m.? (Think: itty-bitty baby bird being thrust out of its nest.) Possibly the scariest aspect of this ordeal is…

Tell me a story. It’s something we have all been saying in one form or another since we were very young.  The love of a good story lasts a lifetime.  It’s what drew me to reporting and what led me to a career in public relations. As a television reporter at the ABC affiliates in New…