Growing up, I was active in team sports and there was nothing quite like it. I would run the gamut of emotions from the agony of losing to the elation of winning.  I was dedicated to becoming a great player, working day and night to improve my skills. Today, I am a public relations professional…

Want to create instant tension in a room full of nonprofit professionals?  Just mention the word “branding” and watch the sparks fly! Branding is a dirty word in some corners of the nonprofit community.  The discomfort isn’t hard to understand. Nonprofits are in the business of doing good for others. Self-promotion is perceived as a…

If a social media effort is to be successful, it requires relevant content, consistent tone and, most importantly, a flow of activity that the audience craves. All this takes time and commitment. In many industries, the summer is when things slow down.  Momentum’s experience with education clients has taught us that the summer months require a creative approach…

Our clients love op-eds.  It is true that our specialization (education and non-profit) lends itself particularly well to this form of expert opinion. It is equally true that an op-ed that offers fresh insights, suggests solutions, looks at an idea in a broad context, and stimulates our thinking and touches our hearts in the process,…

Today on National Teacher Appreciation Day we’d like to present our shiniest apples to the educators who shape our lives. We are proud to work with so many outstanding teachers through our client programs. We’re always amazed and humbled by their above-and-beyond commitment. One of them, Lindsay Wells, wrote an engaging op-ed today in The…

By: Anastassia Kapeles As the last week of my internship comes barreling towards me, I’m taking a look back at what I’ve learned here at Momentum. Public relations is sometimes hard to explain to people when they ask you what the field entails. This is not a failing of your own or of PR, it just…

The Huffington Post Green Blog is running a series of enlightening articles by high school teachers on exemplary green learning practices in America’s classrooms. In the latest, Vermicomposting: “Lowly” Worms and School Lunch, Nicholas Waters writes about how recycling phosphorous-containing food could make school lunches more sustainable and provide students with the nutrition they need.

11 months ago, I started my journey to the US and faced one of my biggest challenges, learning a new language. I came to New York not only to improve my English skills, but to also understand public relations from a big city perspective. I previously worked in the communications field in Brazil and Portugal…