Cuts to the social safety net have pushed nonprofits to their limits.  Populations who were already in need of their services face seismic challenges, such as a wage gap that grows larger by the day. Nonprofits are being asked to fill these gaps while operating on increasingly tight budgets. All of this makes publicity for…

A nonprofit’s communications needs directly reflect the world around us. So when the country is in turmoil with crises unfolding at a rapid pace, it makes sense that nonprofits need support to create a crisis communications plan and mitigate existing issues. The current administration wreaked havoc on nonprofits in an unprecedented way. Executive orders and…

PR, Social Media and Digital Strategy for Nonprofits: How They Work Together For the first time ever, social media has displaced television and traditional news media as the top way Americans get news, according to Oxford’s Reuters Institute for the Study of Journalism. Too often, nonprofits secure great media coverage and fail to amplify it.…

Nonprofit Public Relations: What It Is and When You Need It Public relations is an effective way for nonprofits to raise awareness and reach donors.  To many people, PR is just spin, or putting a nice mask on an ugly situation. I’ve spent my entire professional life in public relations, so I recoil against that…

There’s a special kind of optimism that comes with a client’s media wish list. “New York Times. NPR. Wall Street Journal.” And to be fair, those are dream placements for a reason. They carry authority and a certain prestige that makes everyone sit up a little straighter. But lately, I’ve been wondering about modern PR…

The recent federal government shutdown and the suspension of funding to SNAP -- the program that feeds millions of Americans -- was a particular challenge to our client, the West Side Campaign Against Hunger. But WSCAH rose to the occasion, and with help from Momentum, the news noticed. Since shortly before Halloween, WSCAH appeared in…

In the world of nonprofits, it's been taken on faith that Giving Tuesday is a big deal for donors, that everyday donors plan for it and give thought about how which charities they will support on that Tuesday after Thanksgiving every year. Data suggests, however, that's not true. Momentum Communications Group Account Director Kylee Siaw…

Momentum got out of the office to celebrate Women's History Month and took a trip to New York Historical for a guided tour of the exhibition Real Clothes, Real Lives: 200 Years of What Women Wore. As it turns out, the costume designs in period drama movies like Pride and Prejudice and Little Women were…