This week's solar eclipse and path of totality united Americans around a shared experience of beauty and profundity. It was inspiring, hopeful and humbling. Divisions of race and class dissolved as people stood side by side, gazed upward, shared eclipse glasses and remarked to each other how awesome it was. It couldn't have been a more striking contrast to the…

Momentum's latest arts campaign introduces a thrilling new take on the vampire film to New York City. The agency is working with More Art, a nonprofit that fosters collaborations between professional artists and communities, to promote NYsferatu: Symphony of a Century. The film is an animated re-imagining of the seminal 1922 silent film Nosferatu, itself an adaptation of Bram…

Momentum Communications Group named one of the nation’s top nonprofit PR firms at PR News 2016 Agency Elite Awards The awards honor the nation’s top PR agencies by practice area. Momentum was recognized in the Nonprofit/Association and Advocacy category for empowering neglected voices in campaigns for the Alzheimer’s Foundation of America, Children of Promise NYC, and New York Society…

The 2015 Pearlfinders Global Index is out, identifying potential areas of opportunity in marketing services based on interviews with 10,000 marketing decision-makers spanning all industries. Three results caught my attention: 1. Education is one of 5 sectors where marketers are increasingly targeting female audiences, up 4.7% from the previous year 2. Financial services comes in at #5 in the Top 5 Sectors for PR…

Momentum Communications Group today won PR Daily’s 2013 Media Relations Award forBest Media Relations Campaign Under $100,000.  The award recognizes Momentum’s work on behalf of the Siemens Foundation and its signature program, the Siemens Competition in Math, Science & Technology. Momentum’s award-winning campaign put a media spotlight on STEM opportunities (science, technology, engineering and math)…

Momentum Communications Group was recognized today as the nation’s best nonprofit PR firm at the PR News 2013 Agency Elite Awards. The awards recognize the nation’s top PR agencies by practice area.  Momentum won the award for Best Work on Behalf of a Nonprofit/Association.  The agency was also nominated for Best Training/Education Program for its…

How well do you know your spokespeople? Yes, there is always their official bio, but does that really show their best side for media?  What about that pivotal moment that helped determine their career path?  Their goals for the future of their brand or organization?  Over and over, I have found it worthwhile to invest…

Want to create instant tension in a room full of nonprofit professionals?  Just mention the word “branding” and watch the sparks fly! Branding is a dirty word in some corners of the nonprofit community.  The discomfort isn’t hard to understand. Nonprofits are in the business of doing good for others. Self-promotion is perceived as a…