The 2015 Pearlfinders Global Index is out, identifying potential areas of opportunity in marketing services based on interviews with 10,000 marketing decision-makers spanning all industries.
Three results caught my attention:
1. Education is one of 5 sectors where marketers are increasingly targeting female audiences, up 4.7% from the previous year
2. Financial services comes in at #5 in the Top 5 Sectors for PR investment
3. The biggest mover in the Top 10 Global Marketing Disciplines, ranging from advertising and corporate PR to social media, is Marketing Strategy/Research, up 2.8% from the previous year
Check out the full report for more.