There’s a special kind of optimism that comes with a client’s media wish list. “New York Times. NPR. Wall Street Journal.” And to be fair, those are dream placements for a reason. They carry authority and a certain prestige that makes everyone sit up a little straighter. But lately, I’ve been wondering: Do the…

Momentum is a finalist for the 2021 Big Apple Awards in the Reputation and Brand Management Group category! The agency’s “Educators in Crisis: Supporting a Nation of Teachers in a Pandemic Landscape” campaign has been recognized for its work with education nonprofit Teaching Matters. The communications campaign reached nearly 125 million people through press coverage…

What social issues are worth a status or post on social media? In 2012, Oreo was one of the first brands to cause controversy in showing support for a gay cause. They posted a rainbow-stuffed cookie on Facebook in support of the annual Pride events. While over 157,000 people liked it, the post also caused outcries of boycotting the famous cookie. With just one opinionated Facebook…

Education: The education sector will be affected by more than just the head of the D.O.E during this upcoming presidency. - The Atlantic The future of public education for students with disabilities is now sitting in the hands of the Supreme Court. - Los Angeles Times Women in the United States expect to make 11%…

How harnessing the power of a good story leads to charitable donations after the holiday season. The days between Thanksgiving and New Year’s are a time to celebrate with loved ones and enjoy the merriment that come with the holiday season. Nonprofits often directly benefit from the holiday spirit with a surge in charitable giving…

Education: Specifically timed content pushed out through the right medium is the next trend in education technology. - Forbes Globalization has increased the need for American citizens to obtain higher-skilled jobs, in order to remain competitive across the world. - The Wall Street Journal The Cradle Through College Coalition is pressuring lawmakers to implement policies that…

Education: A new study conducted by the National Bureau of Economic Research concluded that increased funding does improve educational outcomes. - The New York Times ‘Extended adolescence’, in which children over 18 are relying on their parents financially is contributing to the increasing income and wealth gap among the younger generation. - PhysOrg Virtual reality may be…

Education Following the path of Obama’s Computer Science for All initiative, 3,076 schools in 39 states have signed the CSforAll Consortium pledging to offer computer science education courses. - Education World Singapore, a country two thirds the size of New York City, is leading the ranks in global education. - Quartz Preparing students for employment precedes…