Just as an internship can be vital to preparing fresh post grads for their transition to lives as young professionals, internships can offer invaluable experience for students as well. Although the classroom is a wonderful space for learning and personal growth, there’s only so much of both that can be achieved within its confines; that’s where…

How well do you know your spokespeople? Yes, there is always their official bio, but does that really show their best side for media?  What about that pivotal moment that helped determine their career path?  Their goals for the future of their brand or organization?  Over and over, I have found it worthwhile to invest…

Graduating can be terrifying. You’re supposed to go out into the real world, get a job and become a functional member of society? After years of living in hoodies and sweatpants and waking up at 1 p.m.? (Think: itty-bitty baby bird being thrust out of its nest.) Possibly the scariest aspect of this ordeal is…

Tell me a story. It’s something we have all been saying in one form or another since we were very young.  The love of a good story lasts a lifetime.  It’s what drew me to reporting and what led me to a career in public relations. As a television reporter at the ABC affiliates in New…

The "Wall Street Journal" recently wrote that despite the airline industry’s challenges—shifty weather, high equipment costs and heavy government regulations, to name a few—airline pricing makes other businesses envious. The Journal conjured an alternate universe where everything from hotels to baseball teams were run like airlines. It’s a fun piece, and it got us thinking: what…

Growing up, I was active in team sports and there was nothing quite like it. I would run the gamut of emotions from the agony of losing to the elation of winning.  I was dedicated to becoming a great player, working day and night to improve my skills. Today, I am a public relations professional…

Want to create instant tension in a room full of nonprofit professionals?  Just mention the word “branding” and watch the sparks fly! Branding is a dirty word in some corners of the nonprofit community.  The discomfort isn’t hard to understand. Nonprofits are in the business of doing good for others. Self-promotion is perceived as a…

If a social media effort is to be successful, it requires relevant content, consistent tone and, most importantly, a flow of activity that the audience craves. All this takes time and commitment. In many industries, the summer is when things slow down.  Momentum’s experience with education clients has taught us that the summer months require a creative approach…