You might have noticed social media has changed substantially since the days of the Tweet (R.I.P.), Facebook Status or Myspace Top Friends List. Increasingly, social media algorithms, especially on Instagram and TikTok, prioritize trusted personalities posting community-driven video content. You may have heard of them — they’re called influencers, or creators. Over the past few…

My mother’s favorite movie is “Field of Dreams.” I’ve never seen it in full (sorry Mom), but there’s a famous line that constantly bounces around in my head: “If you build it, he will come.” To me, it highlights this universal truth: A community needs a place to commune. Because we live in an increasingly…

PR, Social Media and Digital Strategy for Nonprofits: How They Work Together For the first time ever, social media has displaced television and traditional news media as the top way Americans get news, according to Oxford’s Reuters Institute for the Study of Journalism. Too often, nonprofits secure great media coverage and fail to amplify it.…

There’s a special kind of optimism that comes with a client’s media wish list. “New York Times. NPR. Wall Street Journal.” And to be fair, those are dream placements for a reason. They carry authority and a certain prestige that makes everyone sit up a little straighter. But lately, I’ve been wondering about modern PR…

Working for a nonprofit organization is a meaningful and fulfilling experience, but it's not without its caveats. As many can attest, most nonprofits put startups to shame with their pace and demands, regardless of one’s level of experience or background.  I can vouch for the communications side of working in a nonprofit, specifically, managing social…

What social issues are worth a status or post on social media? In 2012, Oreo was one of the first brands to cause controversy in showing support for a gay cause. They posted a rainbow-stuffed cookie on Facebook in support of the annual Pride events. While over 157,000 people liked it, the post also caused outcries of boycotting the famous cookie. With just one opinionated Facebook…

Every month, a point person from each client team at Momentum presents their monthly social media statistics for the accounts they manage on Facebook, Twitter, and Instagram.  These statistics, which include engagement, impressions, retweets, likes, etc. are discussed and goals are created to improve them each month. At this month’s meeting, we understood the following four points…

When the Instagram Story feature was first introduced, users were skeptical. Most claimed that the addition was simply copying the Snapchat Story. However, as Instagram Stories approaches its one year anniversary, it’s clear that it has changed the nature of the app. Instagram has grown to 250 million daily users, continuing to widen its lead…