There’s a special kind of optimism that comes with a client’s media wish list. “New York Times. NPR. Wall Street Journal.” And to be fair, those are dream placements for a reason. They carry authority and a certain prestige that makes everyone sit up a little straighter. But lately, I’ve been wondering about modern PR…

Momentum is a finalist for the 2021 Big Apple Awards in the Reputation and Brand Management Group category! The agency’s “Educators in Crisis: Supporting a Nation of Teachers in a Pandemic Landscape” campaign has been recognized for its work with education nonprofit Teaching Matters. The communications campaign reached nearly 125 million people through press coverage…

Sara De Sciscio, publicist at People Magazine, joined the Momentum team for this month’s Lunch and Learn. Previously an intern at Momentum, Sara discussed her unique role as a publicist for the news outlet where she promotes People’s stories to other outlets, such as radio and TV segments. Sara stressed three important steps when writing…

Marie Gentile, director of communications at The New York Academy of Sciences, joined Momentum for our inaugural Lunch & Learn, a monthly series of events connecting leaders in communications, nonprofit and media with the agency team. Marie focused on two elements crucial to PR agency success: understand your client’s perspective and know your client’s industry. Marie stressed the importance of understanding the fundamentals…

What social issues are worth a status or post on social media? In 2012, Oreo was one of the first brands to cause controversy in showing support for a gay cause. They posted a rainbow-stuffed cookie on Facebook in support of the annual Pride events. While over 157,000 people liked it, the post also caused outcries of boycotting the famous cookie. With just one opinionated Facebook…

Every month, a point person from each client team at Momentum presents their monthly social media statistics for the accounts they manage on Facebook, Twitter, and Instagram.  These statistics, which include engagement, impressions, retweets, likes, etc. are discussed and goals are created to improve them each month. At this month’s meeting, we understood the following four points…

When the Instagram Story feature was first introduced, users were skeptical. Most claimed that the addition was simply copying the Snapchat Story. However, as Instagram Stories approaches its one year anniversary, it’s clear that it has changed the nature of the app. Instagram has grown to 250 million daily users, continuing to widen its lead…

In Public Relations, you are only as good as your pitch. Drafting, creating, and sending out content and ideas to the media is a process that becomes routine throughout your career.  But why is it a part of the job that public relations professionals continue to struggle with? Creating the “perfect pitch” is near impossible.…