Building Thought Leadership for Nonprofits with Opinion Pieces Credit: Markus Winkler Nonprofits work to build credibility and visibility with donors, policymakers and the public, and they know that establishing themselves as thought leaders helps. The most effective way to do that is to publish opinion pieces — commonly known as op-eds — or their smaller…

A CEO's reputation and an organization's reputation are separate things that are tightly linked. They rise and fall together. Reputation management for nonprofit chief executive officers is the strategic, ongoing practice of building, protecting and — when necessary — repairing the public perception of an executive leader. It encompasses everything from how a CEO shows…

Social media is a rat race — for more likes, more shares, more followers — and nonprofits are falling behind. With engagement rates on Instagram under 1%, nonprofits are struggling to find active audiences to support their missions. Influencer campaigns can help.   What is a nonprofit influencer campaign? An influencer campaign for nonprofits involves…

Cuts to the social safety net have pushed nonprofits to their limits.  Populations who were already in need of their services face seismic challenges, such as a wage gap that grows larger by the day. Nonprofits are being asked to fill these gaps while operating on increasingly tight budgets. All of this makes publicity for…

A nonprofit’s communications needs directly reflect the world around us. So when the country is in turmoil with crises unfolding at a rapid pace, it makes sense that nonprofits need support to create a crisis communications plan and mitigate existing issues. The current administration wreaked havoc on nonprofits in an unprecedented way. Executive orders and…

PR, Social Media and Digital Strategy for Nonprofits: How They Work Together For the first time ever, social media has displaced television and traditional news media as the top way Americans get news, according to Oxford’s Reuters Institute for the Study of Journalism. Too often, nonprofits secure great media coverage and fail to amplify it.…

Nonprofit Public Relations: What It Is and When You Need It Public relations is an effective way for nonprofits to raise awareness and reach donors.  To many people, PR is just spin, or putting a nice mask on an ugly situation. I’ve spent my entire professional life in public relations, so I recoil against that…

There’s a special kind of optimism that comes with a client’s media wish list. “New York Times. NPR. Wall Street Journal.” And to be fair, those are dream placements for a reason. They carry authority and a certain prestige that makes everyone sit up a little straighter. But lately, I’ve been wondering about modern PR…