There is a lesson to be learned for nonprofit PR professionals when it comes to the full life cycle of a strong story placement: Getting your client an interview doesn’t make it a win. We spend hours developing story ideas, hunting down reporter contact information, crafting pitches and following up to secure interview opportunities for…

Most nonprofits know they want to be in the news, but far fewer have a strategy for making it happen consistently, especially on a national level.  What is an Earned Media Strategy?  Let’s start with the basics. An earned media strategy is a deliberate, repeatable plan for winning coverage in news outlets without paying for…

Using Social Media for Fundraising: How Your Channels Can Support Nonprofit Development  In a world where 43% of donations come through a mobile device, the smartest nonprofits treat social media differently. Social media fundraising is how nonprofits raise money for a cause through their presence on Facebook, Instagram, TikTok or LinkedIn, and it’s a vital…

Building Thought Leadership for Nonprofits with Opinion Pieces Credit: Markus Winkler Nonprofits work to build credibility and visibility with donors, policymakers and the public, and they know that establishing themselves as thought leaders helps. The most effective way to do that is to publish opinion pieces — commonly known as op-eds — or their smaller…

A CEO's reputation and an organization's reputation are separate things that are tightly linked. They rise and fall together. Reputation management for nonprofit chief executive officers is the strategic, ongoing practice of building, protecting and — when necessary — repairing the public perception of an executive leader. It encompasses everything from how a CEO shows…

Social media is a rat race — for more likes, more shares, more followers — and nonprofits are falling behind. With engagement rates on Instagram under 1%, nonprofits are struggling to find active audiences to support their missions. Influencer campaigns can help.   What is a nonprofit influencer campaign? An influencer campaign for nonprofits involves…

Cuts to the social safety net have pushed nonprofits to their limits.  Populations who were already in need of their services face seismic challenges, such as a wage gap that grows larger by the day. Nonprofits are being asked to fill these gaps while operating on increasingly tight budgets. All of this makes publicity for…

A nonprofit’s communications needs directly reflect the world around us. So when the country is in turmoil with crises unfolding at a rapid pace, it makes sense that nonprofits need support to create a crisis communications plan and mitigate existing issues. The current administration wreaked havoc on nonprofits in an unprecedented way. Executive orders and…