A pair of men’s leather shoes, a 1-quart carton of milk and a small pineapple – these all weigh two pounds, not that I’d thought about it before Oct. 23, 2021. That’s the day my daughter, Poppy, was born, before I even reached the third trimester. She weighed just 2 pounds, 9 ounces — a…

At first glance, blending a nonprofit organization’s message with trendy pop culture references seems like bad practice. After all, nonprofits work to tackle deeply serious issues in our communities, and connecting inequity in education, for example, to this week’s reality TV scandal would both be in poor taste and damaging to an organization’s image. But…

Why Walk? Why Lymphoma? Why Ask Why? September 2025 The Lymphoma Research Foundation: Supporting Patients, Doctors and Science Credit: Lymphoma Research Foundation Participants at a Lymphoma Walk in Chicago. The Lymphoma Research Foundation: Supporting Patients, Doctors and Science We are delighted to be working with our newest client, the Lymphoma Research Foundation, the nation’s largest…

I entered the workforce at a weird time, so I don’t have an extensive memory of what it was like to work onsite every day.  My first full-time job started in 2021, just after the initial wave of the COVID-19 pandemic was starting to subside. The trains were empty, the vaccine was new and face…

I spend much of my work week disagreeing with my colleague Kylee Siaw, and it is one of the highlights of my job.  We challenge each other’s approaches on dealing with clients, on how to attract new business, on how to write effectively and sometimes even on whether it’s useful or fun to run (it’s…

Sounds of Silence, Joys of Camp July 2025 The Fresh Air Fund — Where NYC Kids Go to Breathe a Little Easier                                                                  …

Working for a nonprofit organization is a meaningful and fulfilling experience, but it's not without its caveats. As many can attest, most nonprofits put startups to shame with their pace and demands, regardless of one’s level of experience or background.  I can vouch for the communications side of working in a nonprofit, specifically, managing social…

In public relations, there’s always talk about storytelling, strategy, media coverage – and all of that matters. But if you strip PR down to the core of what we actually do and what holds everything together, it’s really just relationships. For all the care we put into our words and how we deploy them, I…