The Odyssey’s Lesson for Thought Leadership August 2026 How a 3,000-Year-Old Epic Poem Became a Modern Op-ed Machine Matt Damon stars as Odysseus, epic hero and op-ed talking point. In case you haven’t noticed, The Odyssey — the nearly 3-hour movie based on a 12,000-line poem from 3,000 years ago — is newsworthy. So newsworthy,…

Everyone loves the idea of publishing an opinion piece or letter to the editor in The New York Times or seeing their CEO's name in The Washington Post. Fewer people love the part where an editor says "no thanks" — or, more often, says nothing at all. There's no secret formula for getting opinion pieces…

GOOOOOAAAALLL!!! A CEO’s Reputation Is the Organization’s (Ask FIFA) July 2026 CEO Reputations Can Boost or Stain their Organizations Credit: Fabrice Coffrini/Agence France-Presse — Getty Images Gianni Infantino This past month, people around the globe have tuned in for the FIFA World Cup. For many, their excitement has been tempered by their distaste for Gianni…

There is an old adage, you’re only as good as your word. For nonprofit leaders, you’re only as good as your reputation. It sounds dramatic, but it’s true.  A nonprofit CEO’s reputation is an asset. Like any asset, it can appreciate in value, like Labubus, or depreciate remarkably quickly, like the bunch of bananas I…

Worthy vs. Cringeworthy: Social Media Influencers and Nonprofits June 2026 Cringe vs. Sincere: Influencers Who Give Credit: Bravo TV Ciara Miller Anyone who’s ever had an Instagram account knows that social media suffers from a dearth of authenticity. Celebrities, influencers and even your own friends are selling something — their lifestyle, a product or the…

You might have noticed social media has changed substantially since the days of the Tweet (R.I.P.), Facebook Status or Myspace Top Friends List. Increasingly, social media algorithms, especially on Instagram and TikTok, prioritize trusted personalities posting community-driven video content. You may have heard of them — they’re called influencers, or creators. Over the past few…

Influencers, Podcasters and Madonna — Oh My! May 2026 You Need More than Just Newscasts and Newspapers Credit: Madonna via Instagram Madonna’s new album cover, teased on Grindr’s blog. The power of nontraditional media is not hard to see if you pay attention. And if you’re engaged in nonprofit media relations, you really should be…

For years, nonprofit media relations followed a familiar playbook: Land the TV hit, secure the top-tier print feature, celebrate the byline. That model still matters, but it’s no longer enough. Today’s media landscape should be treated like an all-you-can-eat buffet — and you don’t want to be the fruit or salad. If we want our…