Nonprofit Public Relations: What It Is and When You Need It Public relations is an effective way for nonprofits to raise awareness and reach donors.  To many people, PR is just spin, or putting a nice mask on an ugly situation. I’ve spent my entire professional life in public relations, so I recoil against that…

One of the things I love best about Momentum is that we invite special guests from the nonprofit, media and communications fields to talk to us about their work and concerns of the moment. Over the years, we've welcomed all kinds of wonderful professionals to our ongoing "Momentum Meets:" reporters, producers, editors, elected officials, lobbyists,…

PR consistently ranks as one of the most stressful professions in America. It’s number eight on CareerCast’s 2023 list of Most Stressful Jobs. Topping the list are enlisted military personnel, firefighter, airline pilot and police officer. Yes, PR is in that vicinity. It makes sense. PR people are on the front lines of a high…

Momentum has been named a finalist in the 2023 Platinum PR Awards. The agency's campaign for Common Ground Committee, "Healing a Polarized America: Elevating Common Ground," earned a place among five finalists in the Public Affairs category. The campaign sought to inspire a culture shift towards a more positive, bipartisan vision of American politics that prioritizes listening…

Momentum celebrated its 10th anniversary in October of 2022. Here's a look back at key milestones from the agency's first decade. October 2012: Momentum opens for business on East 23rd Street in Manhattan with three staff members and four clients  September 2013: Wins first Nonprofit PR Award – Best Media Relations Campaign – for its…

Momentum was honored at PR Daily’s 2022 Nonprofit Communications Awards this month in the Media Relations Campaign category. The agency was recognized for a campaign on behalf of Partners for Justice, a nonprofit combating mass incarceration by building capacity in public defenders’ offices. The campaign, Writing Humanity Into the Criminal Legal System, reached a potential…

The Public Relations Society of America New York chapter honored Momentum with its Best of the Best Award for Reputation Management at the 2021 Big Apple Awards. The prestigious annual awards recognize outstanding PR campaigns across the U.S. and were handed out at a gala event at Manhattan's Edison Ballroom on September 28, 2021. Momentum…

Op-eds are an effective way for nonprofits to establish thought leadership. But how do you get an opinion piece published? Two of Momentum's senior management team, account supervisor Kylee Siaw and senior media strategist Zach Halper, led a webinar in June for Candid, a national resource for nonprofits, to help nonprofit leaders write opinion pieces…