Charity Navigator
Turn Charity Navigator from a name donors recognize into the resource they reach for the moment they decide to give, all during Giving Season — the shortest, most competitive media window of the year.
Momentum built original, data-driven content from the ground up — a Most Charitable Cities report, donor surveys and punchy talking points — to give journalists repeatable, newsworthy hooks throughout Giving Season. Every placement was engineered to drive donors directly to Charity Navigator’s website. Momentum connected real-time platform data to breaking news moments — charity scams, post-election giving trends, the SNAP benefits crisis — and maximized reach by targeting syndication outlets like ABC NewsOne, Spectrum and CNN Newsource, turning a single interview into dozens of segments nationwide.
- Reached 295 million potential donors in 2025 through 41 stories — up from 79.5 million impressions across 13 stories in 2022
- Charity Navigator’s SNAP crisis data drove a 600% surge in giving to food banks, picked up across national broadcast and digital outlets
- Secured placements in Reuters, CNBC, Forbes, AARP, U.S. News & World Report, Yahoo! Finance, NPR and a CNN News source segment distributed to more than 350 affiliates nationwide
- Charity Navigator’s Most Charitable Cities report became a go-to story to cover, landing in the New York Post, Good Day New York and Spectrum News, and gave regional outlets across the country a locally relevant entry point into a national story
