Lavelle School for the Blind

Elevate Lavelle’s reputation as an education leader meeting the diverse needs of students who are blind or visually impaired and have multiple disabilities

Establish Lavelle staff and teachers as thought leaders in the disabilities realm. Launch a PR campaign, relaunch their Twitter and create a new website

In the first 14 months:

  • Reached over 40 million readers, listeners and viewers through 28 media hits, including New York Daily News, Teen Vogue, Metro New York, Spectrum News “New Yorker of the Week”, ABC 7, News 12 and more
  • Doubled Lavelle’s Twitter followers
  • Participated as a featured guest in the Disabled Women Lead Twitter chat hosted by Easterseals
  • Launched Lavelle’s new website to showcase Lavelle’s mission and success, highlighting resources for students, parents and the public, including an ease of access panel for visitors with visual impairments