Education Through Music
Music education improves student achievement, motivation and self-confidence, but only half of New York City public schools have a dedicated music teacher. Education Through Music brought in Momentum to build awareness of its success providing music as a core subject to under-resourced schools.
Momentum connected Education Through Music to COVID, Black Lives Matter and other timely cultural conversations. The campaign balanced CEO thought leadership with inspiring human interest stories of teachers and students. Momentum helped Education Through Music advocate for music education as a tool for equity, while extolling its academic and social-emotional benefits.
- Reached 26 million people through 23 unique stories
- Marquee coverage in USA Today, NPR and The New York Daily News
- Reached donors through Fortune, Philanthropy News Digest and other business and philanthropy press
- Enhanced credibility in the education space with coverage in Chalkbeat, K12 Dive, The 74 and other influential education outlets
