Lymphoma Research Foundation
Lymphoma is one of the most common blood cancers in the U.S. — the American Cancer Society projects roughly 79,000 new non-Hodgkin lymphoma diagnoses in 2026 alone — yet it remains one of the least recognized by name. During Blood Cancer Awareness Month, the Lymphoma Research Foundation needed to break through that invisibility, reach people unaware they’re part of this community and turn online attention into real connection and support for underfunded research.
Momentum built a roster of nine influencers spanning survivors, patients and advocates — including YouTube creator Hank Green, who shared his own lymphoma experience — to bring authentic personal storytelling to the campaign across Instagram, TikTok and YouTube during Blood Cancer Awareness Month. Momentum negotiated fees for the lowest spend and optimized the influencer mix year over year to maximize reach without inflating spending.
- Reached 1.77 million people through 28 posts, a 409% increase in impressions from the previous year
- Comments from survivors and newly diagnosed patients poured in across every post, reflecting real community impact beyond the numbers
- 66,463 total engagements at a 4.7% average engagement rate, up 347% year over year
- Cut cost per impression by 78% and cost per engagement by 72%
- TikTok content drove some of the campaign’s highest engagement rates, topping 19% on select posts
