The Fresh Air Fund
Too many New York City children miss out on the developmental and social benefits of time spent in nature. Enter The Fresh Air Fund, providing free summer sleepaway camp experiences to NYC kids for nearly 150 years. The Fund engaged Momentum to jumpstart visibility for its programming and underscore the transformative power of camp.
Momentum reinvigorated public awareness of The Fresh Air Fund and its mission to enrich youth through outdoor experiences that foster lifelong skills, confidence and connection. Storytelling highlighted expanded year-round programming such as college preparation and career development courses, seasonal activities, and family-friendly content like fun holiday recipes and tips on how to tell if your child is ready for sleepaway camp. Outreach supported recruitment of campers and staff while influencing donors through coverage in business press.
- Placed 54 stories, reaching an audience of over 355 million people
- Infiltrated all the New York TV outlets: ABC, CBS, NBC, PIX 11, News 12 and NY1
- Business and mainstream coverage included Crain’s New York Business, The New York Post, Yahoo! Life and 1010 WINS
