What social issues are worth a status or post on social media? In 2012, Oreo was one of the first brands to cause controversy in showing support for a gay cause. They posted a rainbow-stuffed cookie on Facebook in support of the annual Pride events. While over 157,000 people liked it, the post also caused outcries of boycotting the famous cookie. With just one opinionated Facebook…

Last week, I attended my first career fair…as an employer. On behalf of Momentum, I shared a table with our sister agency Colangelo & Partners at the Barnard College Spring 2015 Job and Internship Career Fair. As someone who attended career fairs as a student, I recognized the usefulness of these events and wanted to…

Our clients love op-eds.  It is true that our specialization (education and non-profit) lends itself particularly well to this form of expert opinion. It is equally true that an op-ed that offers fresh insights, suggests solutions, looks at an idea in a broad context, and stimulates our thinking and touches our hearts in the process,…

By: Anastassia Kapeles As the last week of my internship comes barreling towards me, I’m taking a look back at what I’ve learned here at Momentum. Public relations is sometimes hard to explain to people when they ask you what the field entails. This is not a failing of your own or of PR, it just…

11 months ago, I started my journey to the US and faced one of my biggest challenges, learning a new language. I came to New York not only to improve my English skills, but to also understand public relations from a big city perspective. I previously worked in the communications field in Brazil and Portugal…

I’ve heard many times that, statistically speaking, PR is one of the top five most stressful jobs in the country. So naturally, I applied for an internship at Momentum Communications. Excited at having landed the job, I commuted to the office for the first time filled with confidence. That is, until I entered the building…