Every month, a point person from each client team at Momentum presents their monthly social media statistics for the accounts they manage on Facebook, Twitter, and Instagram.  These statistics, which include engagement, impressions, retweets, likes, etc. are discussed and goals are created to improve them each month. At this month’s meeting, we understood the following four points…

In Public Relations, you are only as good as your pitch. Drafting, creating, and sending out content and ideas to the media is a process that becomes routine throughout your career.  But why is it a part of the job that public relations professionals continue to struggle with? Creating the “perfect pitch” is near impossible.…

How well do you know your spokespeople? Yes, there is always their official bio, but does that really show their best side for media?  What about that pivotal moment that helped determine their career path?  Their goals for the future of their brand or organization?  Over and over, I have found it worthwhile to invest…

A new guidebook on media training will feature an article by Momentum’s own Anya Grottel-Brown. The article, “The Reluctant Spokesperson,” will appear in the latest edition of the PRNews Media Training Guidebook.  In it, Anya offers training guidelines to overcome media stereotypes and distrust among a client’s key constituencies.  The guidebook will be published in…