Every nonprofit executive wants one thing above all from their communications firm: a front page story in The New York Times about their organization. OK, maybe it’s not always The New York Times, but it’s something splashy. But I have some news for this hypothetical executive: It’s not going to happen just because you want…

Most nonprofits know they want to be in the news, but far fewer have a strategy for making it happen consistently, especially on a national level.  What is an Earned Media Strategy?  Let’s start with the basics. An earned media strategy is a deliberate, repeatable plan for winning coverage in news outlets without paying for…

A CEO's reputation and an organization's reputation are separate things that are tightly linked. They rise and fall together. Reputation management for nonprofit chief executive officers is the strategic, ongoing practice of building, protecting and — when necessary — repairing the public perception of an executive leader. It encompasses everything from how a CEO shows…

Lisa Quirindongo, Momentum’s senior media strategist, shared pitching strategies with the team at a Lunch & Learn session on January 19. Drawing on her previous experience as a broadcast television reporter, Lisa offered four story elements necessary to capture a reporter’s interest.   First, the reporter needs to see a dramatic point of conflict. This…

Every month, a point person from each client team at Momentum presents their monthly social media statistics for the accounts they manage on Facebook, Twitter, and Instagram.  These statistics, which include engagement, impressions, retweets, likes, etc. are discussed and goals are created to improve them each month. At this month’s meeting, we understood the following four points…