Marie Gentile, director of communications at The New York Academy of Sciences, joined Momentum for our inaugural Lunch & Learn, a monthly series of events connecting leaders in communications, nonprofit and media with the agency team. Marie focused on two elements crucial to PR agency success: understand your client’s perspective and know your client’s industry. Marie stressed the importance of understanding the fundamentals…

Every month, a point person from each client team at Momentum presents their monthly social media statistics for the accounts they manage on Facebook, Twitter, and Instagram.  These statistics, which include engagement, impressions, retweets, likes, etc. are discussed and goals are created to improve them each month. At this month’s meeting, we understood the following four points…