As PR professionals, we're very reliant on the media to get great coverage for our clients. And with Thanksgiving just around the corner, the Momentum team got together to list the media outlets for which they are most thankful. Jim Miller: I'm going to have to go with an obvious choice: The New York Times. There's just…

This week's solar eclipse and path of totality united Americans around a shared experience of beauty and profundity. It was inspiring, hopeful and humbling. Divisions of race and class dissolved as people stood side by side, gazed upward, shared eclipse glasses and remarked to each other how awesome it was. It couldn't have been a more striking contrast to the…

When the Instagram Story feature was first introduced, users were skeptical. Most claimed that the addition was simply copying the Snapchat Story. However, as Instagram Stories approaches its one year anniversary, it’s clear that it has changed the nature of the app. Instagram has grown to 250 million daily users, continuing to widen its lead…

In Public Relations, you are only as good as your pitch. Drafting, creating, and sending out content and ideas to the media is a process that becomes routine throughout your career.  But why is it a part of the job that public relations professionals continue to struggle with? Creating the “perfect pitch” is near impossible.…

From an interpersonal to a digital world There has been an undeniable shift in focus from interpersonal to digital communication after the rise of the Internet. This shift in preferences has led to a general loss of the personal connection and development of face-to-face interactions. Though the digital world has brought an abundance of new communication…

Education: The education sector will be affected by more than just the head of the D.O.E during this upcoming presidency. - The Atlantic The future of public education for students with disabilities is now sitting in the hands of the Supreme Court. - Los Angeles Times Women in the United States expect to make 11%…

Quality over quantity. So why is it that so many companies are pushing out mediocre content at lightning speed, compromising quality? Some may think the more you put out there, the higher the chance of getting views that lead to a following. I beg to differ. Why would a reader click and follow posts that…

How harnessing the power of a good story leads to charitable donations after the holiday season. The days between Thanksgiving and New Year’s are a time to celebrate with loved ones and enjoy the merriment that come with the holiday season. Nonprofits often directly benefit from the holiday spirit with a surge in charitable giving…