Lisa Quirindongo, Momentum’s senior media strategist, shared pitching strategies with the team at a Lunch & Learn session on January 19. Drawing on her previous experience as a broadcast television reporter, Lisa offered four story elements necessary to capture a reporter’s interest.   First, the reporter needs to see a dramatic point of conflict. This…

Marie Gentile, director of communications at The New York Academy of Sciences, joined Momentum for our inaugural Lunch & Learn, a monthly series of events connecting leaders in communications, nonprofit and media with the agency team. Marie focused on two elements crucial to PR agency success: understand your client’s perspective and know your client’s industry. Marie stressed the importance of understanding the fundamentals…

What social issues are worth a status or post on social media? In 2012, Oreo was one of the first brands to cause controversy in showing support for a gay cause. They posted a rainbow-stuffed cookie on Facebook in support of the annual Pride events. While over 157,000 people liked it, the post also caused outcries of boycotting the famous cookie. With just one opinionated Facebook…

Every month, a point person from each client team at Momentum presents their monthly social media statistics for the accounts they manage on Facebook, Twitter, and Instagram.  These statistics, which include engagement, impressions, retweets, likes, etc. are discussed and goals are created to improve them each month. At this month’s meeting, we understood the following four points…

As PR professionals, we're very reliant on the media to get great coverage for our clients. And with Thanksgiving just around the corner, the Momentum team got together to list the media outlets for which they are most thankful. Jim Miller: I'm going to have to go with an obvious choice: The New York Times. There's just…

This week's solar eclipse and path of totality united Americans around a shared experience of beauty and profundity. It was inspiring, hopeful and humbling. Divisions of race and class dissolved as people stood side by side, gazed upward, shared eclipse glasses and remarked to each other how awesome it was. It couldn't have been a more striking contrast to the…

When the Instagram Story feature was first introduced, users were skeptical. Most claimed that the addition was simply copying the Snapchat Story. However, as Instagram Stories approaches its one year anniversary, it’s clear that it has changed the nature of the app. Instagram has grown to 250 million daily users, continuing to widen its lead…

In Public Relations, you are only as good as your pitch. Drafting, creating, and sending out content and ideas to the media is a process that becomes routine throughout your career.  But why is it a part of the job that public relations professionals continue to struggle with? Creating the “perfect pitch” is near impossible.…