A hot topic and buzzword: diversity. It is defined as the degree of differences in identifying features among the members of a group, such as differences in racial or ethnic classifications or gender. But the list goes on: religion, philosophy, physical abilities, socioeconomic background, sexual orientation, gender identity, intelligence, mental health, physical health, genetic attributes, behavior…

Last Friday, Nikki Mascali, a general assignment reporter for Metro New York, sat at a table with the Momentum team for our May Lunch and Learn. We spent an hour discussing what journalists wish public relations professionals knew—how to pitch, when to call reporters, what editors are interested in—all fruitful insight when it comes to…

Team Momentum visited Sullivan County Catskills for a two-day tour of some of the region's most successful businesses. The agency will showcase these success stories in its forthcoming Sullivan Steps Up public awareness campaign. The tour began with a visit to Monticello, including lunch at the Casino Raceway, and continued through Bethel, Fallsburg, Liberty, Narrowsburg, Callicoon,…

Sara De Sciscio, publicist at People Magazine, joined the Momentum team for this month’s Lunch and Learn. Previously an intern at Momentum, Sara discussed her unique role as a publicist for the news outlet where she promotes People’s stories to other outlets, such as radio and TV segments. Sara stressed three important steps when writing…

Lisa Quirindongo, Momentum’s senior media strategist, shared pitching strategies with the team at a Lunch & Learn session on January 19. Drawing on her previous experience as a broadcast television reporter, Lisa offered four story elements necessary to capture a reporter’s interest.   First, the reporter needs to see a dramatic point of conflict. This…

Marie Gentile, director of communications at The New York Academy of Sciences, joined Momentum for our inaugural Lunch & Learn, a monthly series of events connecting leaders in communications, nonprofit and media with the agency team. Marie focused on two elements crucial to PR agency success: understand your client’s perspective and know your client’s industry. Marie stressed the importance of understanding the fundamentals…

What social issues are worth a status or post on social media? In 2012, Oreo was one of the first brands to cause controversy in showing support for a gay cause. They posted a rainbow-stuffed cookie on Facebook in support of the annual Pride events. While over 157,000 people liked it, the post also caused outcries of boycotting the famous cookie. With just one opinionated Facebook…

Every month, a point person from each client team at Momentum presents their monthly social media statistics for the accounts they manage on Facebook, Twitter, and Instagram.  These statistics, which include engagement, impressions, retweets, likes, etc. are discussed and goals are created to improve them each month. At this month’s meeting, we understood the following four points…