Every month, a point person from each client team at Momentum presents their monthly social media statistics for the accounts they manage on Facebook, Twitter, and Instagram.  These statistics, which include engagement, impressions, retweets, likes, etc. are discussed and goals are created to improve them each month. At this month’s meeting, we understood the following four points…

When the Instagram Story feature was first introduced, users were skeptical. Most claimed that the addition was simply copying the Snapchat Story. However, as Instagram Stories approaches its one year anniversary, it’s clear that it has changed the nature of the app. Instagram has grown to 250 million daily users, continuing to widen its lead…

In Public Relations, you are only as good as your pitch. Drafting, creating, and sending out content and ideas to the media is a process that becomes routine throughout your career.  But why is it a part of the job that public relations professionals continue to struggle with? Creating the “perfect pitch” is near impossible.…