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2025 was challenging for most nonprofits and social impact organizations. Momentum Communications Group is proud of the work our clients did during these fraught times in fields as varied as health care and medical research, education, job training, philanthropy, affordable housing and more. We’re equally proud of the work we did to help their messages cut through the considerable noise this year.
As of 2024, more people get their news from social media than from broadcast TV. Social media has become the first line of communication for audiences of all ages, locations and backgrounds, and our clients reflect this diversity.
This past year, we delivered an average engagement rate significantly above the nonprofit industry benchmark of 2-3% and achieved a record performance in impressions: our 3,000 posts garnered nearly 4 million views. We’re excited to build on this momentum in 2026 as we expand our agency’s capabilities to deliver best-in-class social media strategy and management.
Despite a scrambled and shrinking media market, Momentum won an audience of almost 3.1 billion for our clients. This includes readers and viewers nationally and in specific markets important to our clients. It also includes dozens of op-eds, in which clients established themselves as leaders in their fields with solutions to offer.
Momentum was named a finalist for best Nonprofit Media Relations campaign at the PR News Platinum Awards for our Giving Season campaign with Charity Navigator.
Momentum intends to keep it going — that’s what our name means, after all. If you’re one of our current clients, we’re excited to tell the world about the great things you do. If you’re a former client, we’d be thrilled to work with you again. And no matter who you are, if you know a nonprofit or social impact organization that could use our help (and of course you do), please forward this to them!
Here’s to a productive and meaningful 2026!
