As 2015 comes to a close, Momentum looked back with PR News in Most Important PR Lesson of 2015? Endless Learning = Survival & Success. In a quickly evolving field, PR pros need to keep up with new strategies and resources to make their way to the top. Accepting your permanent role as a student is the first step to success.

Momentum Communication Group President Jim Miller was featured among PR experts for the agency’s ability to market itself amidst the New York City industry landscape.

“We made a commitment to reinvigorate our agency PR,” he said. “We significantly increased the frequency and variety of our website content, became much more active on Twitter and LinkedIn, and conducted good, old-fashioned media relations to promote our firm, awards and key account wins.”

Momentum is excited for the new year to come and the new lessons that will come along with it. What was your important PR lesson of 2015?

For more about Jim, check out his recent Bulldog Reporter PR PROfile.