Marine Stewardship Council

Develop coverage in top-tier national press on McDonald’s USA’s adoption of Marine Stewardship Council certification on all its fish products in the US.

Work closely with the MSC, McDonald’s USA and its agency Golin Harris to leverage best media relationships and ensure consistent messaging.

Widespread, positive coverage in the AP, CBS Money Watch, 7 of the Top 10 U.S. daily newspapers, and trending story on Yahoo! homepage.