Alzheimer’s Foundation of America

Drive participation in AFA’s nationwide free memory screenings and build awareness for the importance of early detection.

Flip the Alzheimer’s awareness message from scary to inspiring. Frame the early detection message as a call-to-action to keep precious memories alive with #RememberTogether photo sharing campaign.

  • Reached 194 million people through 123 earned media stories, including The Los Angeles Times, NBC, Wall Street Journal.
  • Reached more than 2 million social media users with 1,000+ people submitting photo recreations.
  • Achieved record memory screening participation at Flatiron Plaza event.

Momentum helped AFA build new levels of awareness and participation in our programs, and increased our followers and fan base on Facebook and Twitter. We have been able to extend the reach of our message and expand our voice into the national conversation about Alzheimer’s disease and the importance of early detection.

Charles J. Fuschillo

CEO, Alzheimer’s Foundation of America