Sara De Sciscio, publicist at People Magazine, joined the Momentum team for this month’s Lunch and Learn. Previously an intern at Momentum, Sara discussed her unique role as a publicist for the news outlet where she promotes People’s stories to other outlets, such as radio and TV segments. Sara stressed three important steps when writing…

Lisa Quirindongo, Momentum’s senior media strategist, shared pitching strategies with the team at a Lunch & Learn session on January 19. Drawing on her previous experience as a broadcast television reporter, Lisa offered four story elements necessary to capture a reporter’s interest.   First, the reporter needs to see a dramatic point of conflict. This…

In Public Relations, you are only as good as your pitch. Drafting, creating, and sending out content and ideas to the media is a process that becomes routine throughout your career.  But why is it a part of the job that public relations professionals continue to struggle with? Creating the “perfect pitch” is near impossible.…