Everyone loves the idea of publishing an opinion piece or letter to the editor in The New York Times or seeing their CEO's name in The Washington Post. Fewer people love the part where an editor says "no thanks" — or, more often, says nothing at all. There's no secret formula for getting opinion pieces…

A nonprofit’s communications needs directly reflect the world around us. So when the country is in turmoil with crises unfolding at a rapid pace, it makes sense that nonprofits need support to create a crisis communications plan and mitigate existing issues. The current administration wreaked havoc on nonprofits in an unprecedented way. Executive orders and…

My mother’s favorite movie is “Field of Dreams.” I’ve never seen it in full (sorry Mom), but there’s a famous line that constantly bounces around in my head: “If you build it, he will come.” To me, it highlights this universal truth: A community needs a place to commune. Because we live in an increasingly…

There’s a special kind of optimism that comes with a client’s media wish list. “New York Times. NPR. Wall Street Journal.” And to be fair, those are dream placements for a reason. They carry authority and a certain prestige that makes everyone sit up a little straighter. But lately, I’ve been wondering about modern PR…