How to Lose a Press Secretary in 5 Days November 2026 Prepare for the Spotlight [caption id="attachment_3768" align="aligncenter" width="452"] Credit: AP | Former White House Press Secretary Katie Zacharia[/caption] Nearly every nonprofit leader wants to secure an interview with The New York Times or appear on CNN so they can talk about their organization. But…

A CEO's reputation and an organization's reputation are separate things that are tightly linked. They rise and fall together. Reputation management for nonprofit chief executive officers is the strategic, ongoing practice of building, protecting and — when necessary — repairing the public perception of an executive leader. It encompasses everything from how a CEO shows…