Momentum got out of the office to celebrate Women's History Month and took a trip to New York Historical for a guided tour of the exhibition Real Clothes, Real Lives: 200 Years of What Women Wore. As it turns out, the costume designs in period drama movies like Pride and Prejudice and Little Women were…

The History of Blogging Before social media, there was the blog. In the early days of the internet, a "blog", short for weblog,  was barely more than a personal online diary. Its aesthetics were unappealing, like the digital equivalent of your childhood drawings, but at the time they were revolutionary. People now had an outlet…

There is a secret no college student wants to admit to themselves or their employers. COVID-19 has stunted our professional development and confidence in the workplace. You may share a college town or favorite dive bar with your company's new intern. You may exchange filtered stories of fun nights out and extraordinary (or nightmare) professors.…

Momentum is a finalist for the 2021 Big Apple Awards in the Reputation and Brand Management Group category! The agency’s “Educators in Crisis: Supporting a Nation of Teachers in a Pandemic Landscape” campaign has been recognized for its work with education nonprofit Teaching Matters. The communications campaign reached nearly 125 million people through press coverage…

Government relations firms help connect big ideas from nonprofit organizations to the government officials who need them, driving funding and social change. This week, Momentum had the pleasure of welcoming someone with a wealth of experience at such a firm: Cathleen Collins, a Senior Vice President at Capalino + Company. Here are a few key…

Sullivan Steps Up is a campaign dedicated to helping businesses and individuals in Sullivan County step up to economic opportunity. Momentum has been working with Sullivan County since January 2018 to bring this campaign to life, and it is now several months into its public-facing phase. It is our goal that by connecting the community…

When the Instagram Story feature was first introduced, users were skeptical. Most claimed that the addition was simply copying the Snapchat Story. However, as Instagram Stories approaches its one year anniversary, it’s clear that it has changed the nature of the app. Instagram has grown to 250 million daily users, continuing to widen its lead…

In Public Relations, you are only as good as your pitch. Drafting, creating, and sending out content and ideas to the media is a process that becomes routine throughout your career.  But why is it a part of the job that public relations professionals continue to struggle with? Creating the “perfect pitch” is near impossible.…