Stampede Your Nonprofit into the National Spotlight October 2026 Finding Your Nonprofit’s Buffalo Parade On a Friday evening in late September, a stampede of buffalo puppets took over Lower Manhattan. To tourists, it was another quirky NYC experience. To locals commuting home, it was a nuisance. But to the volunteers and creative directors from St.…

Every nonprofit executive wants one thing above all from their communications firm: a front page story in The New York Times about their organization. OK, maybe it’s not always The New York Times, but it’s something splashy. But I have some news for this hypothetical executive: It’s not going to happen just because you want…

A CEO's reputation and an organization's reputation are separate things that are tightly linked. They rise and fall together. Reputation management for nonprofit chief executive officers is the strategic, ongoing practice of building, protecting and — when necessary — repairing the public perception of an executive leader. It encompasses everything from how a CEO shows…

Nonprofit Public Relations: What It Is and When You Need It Public relations is an effective way for nonprofits to raise awareness and reach donors.  To many people, PR is just spin, or putting a nice mask on an ugly situation. I’ve spent my entire professional life in public relations, so I recoil against that…

Why Media Training Works in Nonprofit Public Relations I was an uninvited guest to my first media training session.  In my prior life as a journalist, I was one of the reasons why people got media training, which is designed to help newsmakers do a better job of being interviewed by reporters. Journalists, of course,…