A CEO's reputation and an organization's reputation are separate things that are tightly linked. They rise and fall together. Reputation management for nonprofit chief executive officers is the strategic, ongoing practice of building, protecting and — when necessary — repairing the public perception of an executive leader. It encompasses everything from how a CEO shows…

Nonprofit Public Relations: What It Is and When You Need It Public relations is an effective way for nonprofits to raise awareness and reach donors.  To many people, PR is just spin, or putting a nice mask on an ugly situation. I’ve spent my entire professional life in public relations, so I recoil against that…

Why Media Training Works in Nonprofit Public Relations I was an uninvited guest to my first media training session.  In my prior life as a journalist, I was one of the reasons why people got media training, which is designed to help newsmakers do a better job of being interviewed by reporters. Journalists, of course,…