Marie Gentile, director of communications at The New York Academy of Sciences, joined Momentum for our inaugural Lunch & Learn, a monthly series of events connecting leaders in communications, nonprofit and media with the agency team. Marie focused on two elements crucial to PR agency success: understand your client’s perspective and know your client’s industry. Marie stressed the importance of understanding the fundamentals…

If a social media effort is to be successful, it requires relevant content, consistent tone and, most importantly, a flow of activity that the audience craves. All this takes time and commitment. In many industries, the summer is when things slow down.  Momentum’s experience with education clients has taught us that the summer months require a creative approach…