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Posts for tag

branding

  • Branding Shouldn’t Be a Dirty Word for Nonprofits

    Jun 24 ,2013
    Jun 2013

    Want to create instant tension in a room full of nonprofit professionals?  Just mention the word “branding” and watch the sparks fly! Branding is a dirty word in some corners of the nonprofit community.  The discomfort isn’t hard to understand. Nonprofits are in the business of doing good for others. Self-promotion is perceived as a…

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