The New York Public Library is hosting an exhibit commemorating the 50th anniversary of Stonewall this summer. I walk by on my way to work every day and often think of an evening I spent at the library more than 30 years ago when I was a student at NYU. It was a reading and…

Students from the Public Relations Student Society of America chapter at the University of Delaware (PRSSA-UD) stopped by Momentum’s office during their Spring Field Trip to New York in early May. As an alumna of UD and PRSSA, it was rewarding, and a little strange, to take part in this trip as a professional instead…

A career path rarely follows straight lines. Before landing in public relations, I worked a number of seemingly odd jobs, among them: Dishwasher. I picked up garbage on the grounds of a US Army base, too. Very taxing work. Respect to those who do this for a living. I've been grateful for the privilege of…

Government relations firms help connect big ideas from nonprofit organizations to the government officials who need them, driving funding and social change. This week, Momentum had the pleasure of welcoming someone with a wealth of experience at such a firm: Cathleen Collins, a Senior Vice President at Capalino + Company. Here are a few key…

Momentum took the short trip to Times Square to the headquarters of our client, the National Eating Disorders Association (NEDA), to participate in an experimental version of the Body Project. Backed by two decades of research and evaluation data, the Body Project is NEDA’s intervention program that confronts unrealistic beauty ideals and develops healthy body…

How often have you heard that your writing should “show, not tell”? It’s evergreen advice, but why? In a Communications Network seminar, social-change writer Jessica Blank broke down the neuroscience of storytelling and how your nonprofit can use character and narrative to connect with audiences. Humans are hardwired for narrative. Storytelling activates the mirror neuron…

When I first joined the Momentum team, I was anxious to see the kind of experience I would have here. If entering an award-winning agency at the “wisened” age of 19 wasn’t intimidating enough, it was my first major internship at a company that was not a start-up. I nervously took notes on my pad…

Anna Laman shared her methods to guide clients toward brand clarity on October 11 during Momentum’s latest Lunch & Learn session. Drawing from her experience as a messaging advisor, she shared five steps to help individuals and organizations communicate who they are and what they do. Background What experiences has your client had, and how…