Graduating can be terrifying. You’re supposed to go out into the real world, get a job and become a functional member of society? After years of living in hoodies and sweatpants and waking up at 1 p.m.? (Think: itty-bitty baby bird being thrust out of its nest.) Possibly the scariest aspect of this ordeal is…

Tell me a story. It’s something we have all been saying in one form or another since we were very young.  The love of a good story lasts a lifetime.  It’s what drew me to reporting and what led me to a career in public relations. As a television reporter at the ABC affiliates in New…

The "Wall Street Journal" recently wrote that despite the airline industry’s challenges—shifty weather, high equipment costs and heavy government regulations, to name a few—airline pricing makes other businesses envious. The Journal conjured an alternate universe where everything from hotels to baseball teams were run like airlines. It’s a fun piece, and it got us thinking: what…

Growing up, I was active in team sports and there was nothing quite like it. I would run the gamut of emotions from the agony of losing to the elation of winning.  I was dedicated to becoming a great player, working day and night to improve my skills. Today, I am a public relations professional…

Want to create instant tension in a room full of nonprofit professionals?  Just mention the word “branding” and watch the sparks fly! Branding is a dirty word in some corners of the nonprofit community.  The discomfort isn’t hard to understand. Nonprofits are in the business of doing good for others. Self-promotion is perceived as a…

If a social media effort is to be successful, it requires relevant content, consistent tone and, most importantly, a flow of activity that the audience craves. All this takes time and commitment. In many industries, the summer is when things slow down.  Momentum’s experience with education clients has taught us that the summer months require a creative approach…

Our clients love op-eds.  It is true that our specialization (education and non-profit) lends itself particularly well to this form of expert opinion. It is equally true that an op-ed that offers fresh insights, suggests solutions, looks at an idea in a broad context, and stimulates our thinking and touches our hearts in the process,…

Today on National Teacher Appreciation Day we’d like to present our shiniest apples to the educators who shape our lives. We are proud to work with so many outstanding teachers through our client programs. We’re always amazed and humbled by their above-and-beyond commitment. One of them, Lindsay Wells, wrote an engaging op-ed today in The…