There’s a special kind of optimism that comes with a client’s media wish list. “New York Times. NPR. Wall Street Journal.” And to be fair, those are dream placements for a reason. They carry authority and a certain prestige that makes everyone sit up a little straighter. But lately, I’ve been wondering about modern PR…

The History of Blogging Before social media, there was the blog. In the early days of the internet, a "blog", short for weblog,  was barely more than a personal online diary. Its aesthetics were unappealing, like the digital equivalent of your childhood drawings, but at the time they were revolutionary. People now had an outlet…