A nonprofit’s communications needs directly reflect the world around us. So when the country is in turmoil with crises unfolding at a rapid pace, it makes sense that nonprofits need support to create a crisis communications plan and mitigate existing issues. The current administration wreaked havoc on nonprofits in an unprecedented way. Executive orders and…

A pair of men’s leather shoes, a 1-quart carton of milk and a small pineapple – these all weigh two pounds, not that I’d thought about it before Oct. 23, 2021. That’s the day my daughter, Poppy, was born, before I even reached the third trimester. She weighed just 2 pounds, 9 ounces — a…

Last Friday, Nikki Mascali, a general assignment reporter for Metro New York, sat at a table with the Momentum team for our May Lunch and Learn. We spent an hour discussing what journalists wish public relations professionals knew—how to pitch, when to call reporters, what editors are interested in—all fruitful insight when it comes to…

Marie Gentile, director of communications at The New York Academy of Sciences, joined Momentum for our inaugural Lunch & Learn, a monthly series of events connecting leaders in communications, nonprofit and media with the agency team. Marie focused on two elements crucial to PR agency success: understand your client’s perspective and know your client’s industry. Marie stressed the importance of understanding the fundamentals…