Social media is a rat race — for more likes, more shares, more followers — and nonprofits are falling behind. With engagement rates on Instagram under 1%, nonprofits are struggling to find active audiences to support their missions. Influencer campaigns can help.   What is a nonprofit influencer campaign? An influencer campaign for nonprofits involves…

My mother’s favorite movie is “Field of Dreams.” I’ve never seen it in full (sorry Mom), but there’s a famous line that constantly bounces around in my head: “If you build it, he will come.” To me, it highlights this universal truth: A community needs a place to commune. Because we live in an increasingly…

At first glance, blending a nonprofit organization’s message with trendy pop culture references seems like bad practice. After all, nonprofits work to tackle deeply serious issues in our communities, and connecting inequity in education, for example, to this week’s reality TV scandal would both be in poor taste and damaging to an organization’s image. But…