GOOOOOAAAALLL!!! A CEO’s Reputation Is the Organization’s (Ask FIFA) July 2026 CEO Reputations Can Boost or Stain their Organizations Credit: Fabrice Coffrini/Agence France-Presse — Getty Images Gianni Infantino This past month, people around the globe have tuned in for the FIFA World Cup. For many, their excitement has been tempered by their distaste for Gianni…

Worthy vs. Cringeworthy: Social Media Influencers and Nonprofits June 2026 Cringe vs. Sincere: Influencers Who Give Credit: Bravo TV Ciara Miller Anyone who’s ever had an Instagram account knows that social media suffers from a dearth of authenticity. Celebrities, influencers and even your own friends are selling something — their lifestyle, a product or the…

Influencers, Podcasters and Madonna — Oh My! May 2026 You Need More than Just Newscasts and Newspapers Credit: Madonna via Instagram Madonna’s new album cover, teased on Grindr’s blog. The power of nontraditional media is not hard to see if you pay attention. And if you’re engaged in nonprofit media relations, you really should be…

You’re Not the Bachelorette? You Still Should Be Prepared for your Crisis April 2026 Your Crisis Is Coming, Ready or Not Credit: @bachelornation on Instagram Taylor Frankie Paul of The Bachelorette We may not like to admit it, but most of us have an appetite for a bit of schadenfreude — that feeling of delight…

What’s Your Nonprofit’s Super Bowl? March 2026 The Super Bowl & Other Trends Your Nonprofit Should Engage With Major pop culture events such as the Super Bowl teach us that the era of aloof, polished brands on social media is over. The best brands are visible within their community. They engage their audience by referencing…

Heated Rivalry and Cool Media Training February 2026 Media Training for the Best Version of Yourself Courtesy HBO Max/Connor Storrie and Hudson Williams, stars of Heated Rivalry If you’re a human on the internet, you’ve heard of the Canadian hockey show that’s become a worldwide phenomenon: Heated Rivalry. The show follows two rising hockey stars,…

Why Media Training Works in Nonprofit Public Relations I was an uninvited guest to my first media training session.  In my prior life as a journalist, I was one of the reasons why people got media training, which is designed to help newsmakers do a better job of being interviewed by reporters. Journalists, of course,…

A Few Predictions January 2026 Credit: RDNE Stock Project Welcome to 2026. No one knows exactly what the future holds, but if what’s past is prologue, here are a few trends we see continuing in the New Year based on what we saw in 2025. First, the demand for crisis communications is likely to grow.…