Why Walk? Why Lymphoma? Why Ask Why?

September 2025

The Lymphoma Research Foundation: Supporting Patients, Doctors and Science

Credit: Lymphoma Research Foundation

Participants at a Lymphoma Walk in Chicago.

The Lymphoma Research Foundation: Supporting Patients, Doctors and Science

We are delighted to be working with our newest client, the Lymphoma Research Foundation, the nation’s largest nonprofit dedicated exclusively to lymphoma. While lymphoma is the most common type of blood cancer in adults and the third most common type of cancer overall in children, it is considered rare and highly complex. The foundation also supports patients at all stages of their cancer, doctors looking for ways to better help their patients and, of course, researchers — particularly those early in their careers.

For three decades, the Foundation has built a community dedicated to eradicating lymphoma. Everything the Foundation does begins with scientific research and insights from the world’s leading experts. They provide trusted information, educational resources and community support to people affected by lymphoma, including patients, caregivers and clinicians.

We’re eager to help the Foundation explain how funding research will improve the lives of patients and those who care for them.

The Power of Why

It’s one of the first questions we ever learn to ask: Why? As children, when we want to understand the world around us, we ask the adults around us this simple question. Eventually, as we grow up, we move on to more complex inquiries, but sometimes we are better served by returning to the basics.

In both personal and professional settings, asking why cuts through the noise to the heart of a situation. It’s an expression of curiosity as well as an invitation to deeper understand the motivation and reasoning behind a person’s actions or thoughts. It invites critical thinking about the situation at hand — whether you’re asking yourself or someone else. Some of the most important questions we ask our clients all begin with why: Why does this topic matter? Why should the audience trust you or this organization as a source?

It’s equally important that we ask ourselves why, too. Why am I writing this piece? Why am I the right person for this job? When we ask why, we ask for a purpose.

So if you find yourself confused about a project or prepping for an interview, channel your inner toddler and just keep asking: Why?

Walking the Weight Away

We’d never tell Media Strategist Jamaal Fisher to take a hike, but he explains here why he’d be happy to do that:

Walking has changed my life. When I found out last year that I was expecting twins, I wanted to be as healthy as possible so I could run around and play with them in a few short years. But I was slightly overweight, so I knew I needed to make a change.

After days of mindlessly scrolling on TikTok in search of how to lose weight fast, I decided that none of the suggested workout routines were good for me and my work schedule, so I decided to do something that I enjoyed and was feasible. Ironically, I came to this realization during a 30-minute walk in my neighborhood. I had found my new activity. It was easy, relaxing and something that I can do before and after work.

One year and hundreds of hour-long walks later, I’ve lost close to 30 pounds and feel as healthy as I’ve ever been. To make it even better, it’s already a family activity. My kids and I regularly go on walks, with them in the stroller, of course (safety first!).

Lead with Opinion, Follow with News

Account Director Kylee Siaw says to take advantage of your own work if you’ve placed an opinion piece for a client. She explains how it can lead to further coverage:

“Let an opinion piece or letter to the editor do the leg work. Send your client’s thought leadership piece to reporters who are reporting on the same topic. Interview opportunities and subsequent coverage will follow!”