It’s a cliche that “social media is always changing,” but that doesn’t mean it’s not true. New trends and platforms pop up constantly. It can be difficult to stay ahead of the curve.
Here are five ways your nonprofit can do just that.
1. Diversify your content
We’ve all been there. You’re scrolling through your feeds and see the same posts over and over from the same account. That’s when follower counts and engagement goes down. How do we avoid this?
Make sure your nonprofit has a variety of content on all platforms. Did you just post three infographics in a row on Instagram? Post a video to switch it up and keep your audience engaged. Have you only been posting about your most recent fundraiser on Facebook? Instead, share an article or free webinar your audience might want to attend. Filling your page with diverse content will help you speak to more of the audiences that matter to you.
2.Use free resources
It may be social media’s best kept secret: most social media platforms offer free guides, tips and articles to help users post more effectively. If you’re struggling on LinkedIn, check out their Marketing Solutions page with tips on everything from ads to creating a page. Twitter publishes an annual planner and trends report to help users learn what they should be tweeting about. Social media platforms want you to be successful, so do your homework and find out what they recommend.
3.Take cues from your audience
It’s easy to focus too much on what you say on social media, but that doesn’t mean you shouldn’t listen as well. Figure out what your audience is talking about by taking the time to scroll through your feed and comment on relevant topics. The more your nonprofit joins the conversation, the more your audience will value you. Likewise, did one of your posts do extremely well? Look into that success and try to replicate it. Your audience is telling you as much as you are telling them.
4.Plan for the long-term
It can be tough to create a long-term social media plan. It can be even harder for nonprofits who don’t have a ton of capacity. Carving out what content you’re going to post a month or even a year ahead of time can save you time down the road to post on current topics and conversations. Not sure where to begin? Check out social media planners like this one from HubSpot.
Say your LinkedIn post about your latest blog is doing well: engagements are up and your impressions are high. Why not bring that success to your other platforms? Instead of posting the exact same content on all channels, try something different. Post a link to the successful LinkedIn post on Instagram or Facebook and ask your audience to check it out there. This will not only boost your already successful LinkedIn post, it will also introduce your audience to your other social channels they may not follow.
Looking to get more expertise on nonprofit social media? Contact our team to ask about our social media services.