Momentum’s newest client is the Law School Admission Council (LSAC), a nonprofit corporation that provides state-of-the-art products and services to ease the admission process for law schools and their applicants worldwide. LSAC has retained Momentum to promote its nationwide series of Law School Forums in ten cities across the United States and Canada in 2014. The Forums give prospective law students an opportunity to talk personally with representatives from ABA-approved law schools and attend a variety of workshops on everything from financial aid and the LSAT to careers in the legal profession.
Momentum’s integrated campaign for LSAC includes email marketing, social media, digital advertising, search engine optimization, and video. Earlier this year, the Institut Veolia Environnement of France engaged Momentum to drive awareness and attendance for its International Conference, Ecosystems, Economy and Society, at the National Academy of Sciences in Washington, DC, in May.