How to Write a Press Release

Learn how to write a press release tailored to the needs of today’s journalists that gets your news across with a memorable headline and quotable quotes – while avoiding the traps of embellishment and one-size-fits-all thinking.

How to Create a Media List

Once you’ve written your press release, where do you send it? Step-by-step guidelines on how to build the perfect media list targeting the correct beats, media types and geography. How to Give an Interview: When a journalist receives your release and wants to do an interview, how do you prepare? This session helps you anticipate a reporter’s questions and weave the messages you want to communicate into your answers.  

How to Give an Interview

When a journalist receives your release and wants to do an interview, how do you prepare? This session helps you anticipate a reporter’s questions and weave the messages you want to communicate into your answers.