Discovery Education
Build excitement and engage teachers, schools, and new audiences with the Discovery Education 3M Young Scientist Challenge.
Launch a social media campaign around the theme “Make a Discovery,” inviting the public to discover this year’s remarkable Young Scientists.
Engage STEM influencers and organizations through social media channels, encouraging them to like, share, and comment.
- Significantly increased social media impact over previous year.
- Twitter engagement increased 690%, impressions increased four-fold.
- Facebook engaged users increased 220%, total reach doubled.
- Day-of event social media impressions increased over 300% and engagement increased over 400%.
It has been a pleasure working with Momentum over the past year. The Momentum team has helped our student challenge reach a new level of awareness through an innovative and opportunistic social media campaign. Momentum has the skills and expertise to develop a long term strategy and, more importantly, follow through with strong execution.
