Teaching Matters

Position Teaching Matters as a national leader in innovative professional learning models that advance teacher effectiveness and improve student outcomes in high-needs schools.

Launch a media relations campaign to build a new level of recognition for Teaching Matters and its core programs, like Early Reading Matters, among foundations, major donors and potential clients by positioning CEO Lynette Guastaferro as a go-to authority on major issues impacting K-12 education.

In the first year:

  • Exceeded campaign goal of a 35 percent increase in media coverage, securing unique stories in mainstream and education press across all mediums
  • Reached an audience of 122.9 million people in notable outlets like The New York Times, The Wall Street Journal, Chalkbeat and Sirius XM Radio
  •  Increased visibility resulted in new requests to speak at major conferences and events