National Eating Disorders Association (NEDA)

Create a theme for NEDA’s annual awareness week to dispel pervasive stereotypes, raise awareness and change the conversation around eating disorders, body image, and diet culture.

Capitalize on a news cycle largely focused on diversity and inclusion with Come As You Are: a body acceptance pledge and social media call to action

  • Reached over 287 million people through 25 placements, including NBC News, Teen Vogue, MTV News, Allure, Yahoo!
  • Segment on NPR’s Morning Edition, America’s most popular news/talk radio show, aired on 600 stations nationally
  • 60 percent of coverage mentioned the campaign by name
  • 84 percent drove the audience to a call to action
  • 64 percent drove the audience to NEDA’s website